Naturally, as someone who has a website, your next requirement will be to get a passing traffic surfing by, and preferably, actually taking a good look around. All of this will depend on the quality of your site, and the information and resources you are providing for your visitors. Again, just to make this a little more interesting, the type of product or service your site is catering to will also impact the performance, and behaviour of your visitors.
Now that we have covered that as a general introduction, let us look a little deeper into the subject. All website owners, or business owners want their visitors to become clients, by purchasing their goods or services. If it is at all possible, you want to be able to turn those purchases into repeat clients, as it is harder to get a new client, than to look after an exiting one. With the increased ‘noise’ we need to get through nowadays, in terms of advertising, email spam, unsolicited phone calls, and so on, it is incredible how a beginner can get around. The good news is that they can, when armed with a few good ides. I am going to introduce you to the idea of audio MP3 files, as ‘advertorial’, or give away information segments. What am I talking about, you might ask.
In my latest experience, I have found that one way to get my prospective client’s attention is to offer some audio tracks from my website, with me presenting either an introduction, or a piece of information relative to the product I have online on the site. As an example, if I am promoting a personal development website, I will look at putting on a video, or audio segment, that can be downloaded, and used by the prospective client. In other words, I need to provide value, sometimes a lot of great value, for free up front. “Is that not counter productive to sales?” you might ask. No. With more and more clutter and advertising that your prospective client is faced with, you need to help them decide in your favour. I have found that good quality information always stands out as a good idea in the long term. It is quality and difference that need to stand out.
You do not need to start worrying about engaging the services of a recording studio at this point, You can sort all of this out from your own computer, with some free software, like Audacity or the more fully featured suite of programs from Sony Audio Studio. Whichever software you use, you then need to connect a decent microphone, with a USB port to your computer, and be on your way.
By recording short files about your product, you might give ideas to your clients, like usage tips, or benefits that can be gained from the product,., this is naturally determined by your imagination, as well as the niche you are in, You are virtually limitless in your options, provided you keep thinking of new ideas.