How Can I Generate More Sales to My Website For Increased Sales? The Audio Option Explained

Naturally, as someone who has a website, your next requirement will be to get a passing traffic surfing by, and preferably, actually taking a good look around. All of this will depend on the quality of your site, and the information and resources you are providing for your visitors. Again, just to make this a little more interesting, the type of product or service your site is catering to will also impact the performance, and behaviour of your visitors.

Now that we have covered that as a general introduction, let us look a little deeper into the subject. All website owners, or business owners want their visitors to become clients, by purchasing their goods or services. If it is at all possible, you want to be able to turn those purchases into repeat clients, as it is harder to get a new client, than to look after an exiting one. With the increased ‘noise’ we need to get through nowadays, in terms of advertising, email spam, unsolicited phone calls, and so on, it is incredible how a beginner can get around. The good news is that they can, when armed with a few good ides. I am going to introduce you to the idea of audio MP3 files, as ‘advertorial’, or give away information segments. What am I talking about, you might ask.

In my latest experience, I have found that one way to get my prospective client’s attention is to offer some audio tracks from my website, with me presenting either an introduction, or a piece of information relative to the product I have online on the site. As an example, if I am promoting a personal development website, I will look at putting on a video, or audio segment, that can be downloaded, and used by the prospective client. In other words, I need to provide value, sometimes a lot of great value, for free up front. “Is that not counter productive to sales?” you might ask. No. With more and more clutter and advertising that your prospective client is faced with, you need to help them decide in your favour. I have found that good quality information always stands out as a good idea in the long term. It is quality and difference that need to stand out.

You do not need to start worrying about engaging the services of a recording studio at this point, You can sort all of this out from your own computer, with some free software, like Audacity or the more fully featured suite of programs from Sony Audio Studio. Whichever software you use, you then need to connect a decent microphone, with a USB port to your computer, and be on your way.

By recording short files about your product, you might give ideas to your clients, like usage tips, or benefits that can be gained from the product,., this is naturally determined by your imagination, as well as the niche you are in, You are virtually limitless in your options, provided you keep thinking of new ideas.

What Is a Podcast? Podcasting Terminology Explained

As you begin your career online or extend your outreach to a growing audience, you may be considering podcasting. This article discusses what podcasting is and explains some of the technology in terms that anyone can understand.

Several definitions for podcast are available by googling the term. The one I like best however, says the following. A podcast is a multimedia file able to be played on a computer, mobile device or media player. The file itself may consist of audio or video and is usually obtained by downloading it from a site (website) set up just for that purpose. Although the term podcast is sometimes associated with a popular vendor’s device, the term podcast came before the device and has been in use according to Wikipedia since around 2005.

Other terms that are used when describing a podcast are terms such as “RSS”, “podcast client”, “aggregator”, “blog”, “syndication” and “digital audio files”. Looking at the definition and use of these terms along with more descriptions of the use of podcast should help us to understand what the meaning of podcast is when it comes to using podcasts for broadcasting a message.

First, RSS is an acronym for Really Simple Syndication, defined as a web feed technology that automatically detects when content on one site is updated and through subscriber feeds and aggregators, distributes it to another site or to a digital content player. A web feed allows feed readers to access a site automatically looking for new content and then post updates about that new content to another site. This provides a way for users to keep up with the latest and newest information posted on different sites. A feed reader is a software package that enables you to read the code in which RSS feeds are written. This can give you a central place to read updates from news feeds, blogs, email etc. Feed readers are increasingly being included in browser software, or as part of personalized homepages.

A podcast client is the software used to access and download podcasts. Podcast clients are also known as media aggregators, programs designed to automatically access an online file, or feed, and download the audio or video file associated with it. An aggregator (also known as a feed reader) is a website or software program that gathers and displays web content such as news headlines, blogs, and podcasts from multiple website sources to a single website (location). It uses RSS or other types of feeds to find the content, and allows subscribing to feeds, allowing new content to be automatically downloaded when it is available.

Blog is a shortened version of the word weblog, material published by the owner of a website containing posts of all sorts of content, including images, texts, video, audio and even links to other sites. Often a blog will allow participation from readers through comments or guest posts. Syndication is the pulling of content from an RSS news feed into a web site making information on a website available (usually in digest form) for a wide range of uses, like RSS feeds. Syndication also allows news updates, blog entries and podcasts to be made immediately available to a Web audience.

Finally, digital audio files for our purpose refers to a file containing digital audio which is defined as follows. Analog audio signals are converted into digital samples, with each sample being assigned a value in a range of 65,536 possible values (16 bits). This converted analog signal is saved in file format and is able to played by many digital audio players such as in a cd audio player or if converted to the right format an MP3 player, media players, etc.

Now, with these basics about the podcasting world, you have a foundation to start looking into how podcasting can become useful for your needs.