To make a maximum impact in your audio, you want to make sure that your interview is matched to your market. You want to think about, what’s the purpose of the interview? The people listening to it, are they listening to things that they really want to know about, and that’s why you’ve got to do your research. That’s why you’ve got to use an Ask campaign. That’s why you want to dig deep when you’re looking in indexes of books on Amazon, or you’re looking at websites. You’re looking at the bullets.
You absolutely have to be a good listener. Not chiming in. Let them do most of the talking, which is fine, just ask the questions and kind of shut up.
One thing you definitely don’t want to leave off is a call to action. You want to tell your listener what to do, not only at the end. You may want to tell them what to do fifteen minutes into the interview. You may want to tell them what to do thirty minutes into the interview, and you may want to tell them what to do right before the end of the interview.
You want to make an offer. You want to make it risk free. You want to direct them to a website. You want to have them pick up a phone and call you. So, call to action, at the end of that interview, what do you want that listener to do. Tell them what to do. That you should never leave off.
I think that my phone and my Sony digital recorder is the most extreme and best way to record audio interviews. There is a great service that one can use to create play buttons for your web site to deliver audio interviews online. I’ve been using this service for six years and that is how I put most of my playable audio on my website where people can listen online.
It’s $29 a month for the service and they’ll host all interviews on their server. They have huge servers that will host all the audio and they have a back panel where you can get to any of your audio. You can create different color buttons. You can create different style buttons. Once you upload an audio you can take some code and send it in an e-mail. There’s a lot of real time saving advantages with this service that I’ve used for years. I would definitely highly recommend it.
There’s probably twenty different solutions. I’m just telling you the way I do it and what works for me, it’s what I’m comfortable with and I think a lot of people are like that, if they learn. I’m sure there’s a lot of people using software, Word versions, from years and years ago. You learn something, you don’t want to have to re-learn it.
So if it works and I’m comfortable with it and I don’t have to invest the time to re-learn some new software, I’m going to stick with what I know and that’s what I’ve been doing in the past; but I’m real happy with this Audio Terminator for my audio interview needs.