How Can I Generate More Sales to My Website For Increased Sales? The Audio Option Explained

Naturally, as someone who has a website, your next requirement will be to get a passing traffic surfing by, and preferably, actually taking a good look around. All of this will depend on the quality of your site, and the information and resources you are providing for your visitors. Again, just to make this a little more interesting, the type of product or service your site is catering to will also impact the performance, and behaviour of your visitors.

Now that we have covered that as a general introduction, let us look a little deeper into the subject. All website owners, or business owners want their visitors to become clients, by purchasing their goods or services. If it is at all possible, you want to be able to turn those purchases into repeat clients, as it is harder to get a new client, than to look after an exiting one. With the increased ‘noise’ we need to get through nowadays, in terms of advertising, email spam, unsolicited phone calls, and so on, it is incredible how a beginner can get around. The good news is that they can, when armed with a few good ides. I am going to introduce you to the idea of audio MP3 files, as ‘advertorial’, or give away information segments. What am I talking about, you might ask.

In my latest experience, I have found that one way to get my prospective client’s attention is to offer some audio tracks from my website, with me presenting either an introduction, or a piece of information relative to the product I have online on the site. As an example, if I am promoting a personal development website, I will look at putting on a video, or audio segment, that can be downloaded, and used by the prospective client. In other words, I need to provide value, sometimes a lot of great value, for free up front. “Is that not counter productive to sales?” you might ask. No. With more and more clutter and advertising that your prospective client is faced with, you need to help them decide in your favour. I have found that good quality information always stands out as a good idea in the long term. It is quality and difference that need to stand out.

You do not need to start worrying about engaging the services of a recording studio at this point, You can sort all of this out from your own computer, with some free software, like Audacity or the more fully featured suite of programs from Sony Audio Studio. Whichever software you use, you then need to connect a decent microphone, with a USB port to your computer, and be on your way.

By recording short files about your product, you might give ideas to your clients, like usage tips, or benefits that can be gained from the product,., this is naturally determined by your imagination, as well as the niche you are in, You are virtually limitless in your options, provided you keep thinking of new ideas.

Using Videos In Your Website

Using videos on your website will help consumers understand what they are buying or how something works. The advantage of this is that the user can vividly see what your product or service is about and they don’t have to use their own imagination. The next few paragraphs will discuss about this.

You have certainly three options. The first option is to upload your video into a site like YouTube then copy the embed code and place it on our web site or blog. You can find a button under each YouTube video that says, “Embed video,” click on the button to bring up a menu that has the embed HTML code. Copy this code and paste it on the source codes of your site. There are also some sizing options below the video window with the default size at 560 x 340. There are also options like changing the skin of the video player; you can make it go with the design of your site although the skins are limited.

The advantage of using video hosts like YouTube is “it’s so easy to do” as long as you have an account. Another thing is that it is for free so you don’t have to fret about getting a large bandwidth bill in case your video is viewed by a lot of users. YouTube also has the broadest search engine next to Google which means your video can be found easily. This will eventually draw more people to your site. The downside of using this video host is the design limitation and the link. They do not only draw traffic to your site but also from it. Users have the option of viewing the video on YouTube.

Another alternative is to utilize an open-source flash player. You can download this from the Internet at no cost and add it to your site’s code. This player can run any video you choose. You can find these downloadable players from a large number of sites. The good thing about them is you can easily change the skins to match your site design. Of course, you have to pay for the bandwidth costs yourself.

Your last option would be to employ the services of a company that produces video. They can make your video as well as host it. The video player would be sure to match the branding and design of your site. This is the best option you have but the downside is the cost. With professional design comes expensive fees but you can be assured that it is all worth it.

Do You Want Music Or Audios on Your WordPress Blog Website?

Depending on what you use your WordPress website for, you may like to have music for your readers. If you are a musician then music is a natural component. For photographers and others adding music can help make your website fit your site needs. Bloggers have started adding audios to explain things or for discussion.

Is audio hard to add to a WordPress website?

You can easily add MP3, midi and wav music files to your WordPress website from your computer. This will guide you through the steps necessary to add music to your WordPress blog.

Can I add audio in my WordPress posts?

Yes. Log in to your dashboard, this is the administrative panel of your WordPress website. If you want to add music to your posts you can quickly add them without leaving the page. Above the post you will see four icons. Click the musical note and it will open an add audio properties window.

What do I do with the audio properties window?

Here you have several choices depending on where your music is. The tab that will open will be upload from computer. Click browse and find your audio file on your computer. Upload it then, add a title and click insert. If the music or audio file is already online click, From URL. You will need the web address also called URL of the audio and then you can give it a title. If you have already uploaded it to your blog then Media Library is what you need. Click that and insert it. When you click insert it will add it to your blog post.

What about Media on the dashboard?

Under the Media section on your WordPress blog dashboard you will find two sections, Library and Add New. Use add new to upload a file from your computer. Next time you have a post or page that needs the audio you can click Media Library from your choices in the Audio Properties box.

What if I have a code for an audio?

If this an HTML code or called an embed code then it will be cut and paste easy for you to install. Write your post and off to the left of your WordPress text editor you will see two tabs. One says visual that is where you are. After noting where you want the audio file to appear click the one that says HTML. You are going to see codes in addition to the text you wrote. Scroll down to where you want the audio file. Press Control V to paste the code into the WordPress post. Now click back to visual. You should see the player they created for your audio.

Now you can have several ways to add audio to your WordPress website.